The Effectiveness of The Corporate Social Responsibility Program in The Distribution Of Assistance Funds For Environmental Development Programs

Sirni Dia Tiwi, Franklin Asido Rossevelt

Abstract


This study focuses on the environmental development program, in which PTPN IV, particularly District II Berangir, encountered several obstacles during its implementation, such as a lack of socialization regarding the program, a complex program application process, and the funds received not matching the funds requested in the proposal. The assessment indicators are based on Sutrisno's (2007) perspective, namely (1) program understanding, (2) targeting, (3) achievement of objectives, and (4) tangible changes. This study used a qualitative method with a descriptive approach. The results of this study show that PTPN IV District II Berangir has implemented its CSR program effectively, as the program has been running properly and in accordance with the needs of the community. However, there are still several obstacles in its implementation, such as the complex application process for assistance, limited budget allocation that cannot reach all target groups, and the company's limitations in monitoring the program.

Keywords


CSR, Effectiveness, Community Development

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DOI: http://dx.doi.org/10.31258/jkp.v16i3.8859

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