Evaluation of the Benefits of the CSR Program of PT KPI RU II Sungai Pakning for Honey Beekeepers in Tanjung Leban Village

Nurfajrian Ahmad Fikri; Stefani Sinaga; Iswandi Iswandi

doi:10.31258/jkp.v16i2.8781

Evaluation of the Benefits of the CSR Program of PT KPI RU II Sungai Pakning for Honey Beekeepers in Tanjung Leban Village

Nurfajrian Ahmad Fikri, Stefani Sinaga, Iswandi Iswandi

Abstract

This study aims to evaluate the impact of the Corporate Social Investment (CSI) program initiated by PT Kilang Pertamina Internasional (KPI) RU II Sungai Pakning on the empowerment of honey beekeepers in Tanjung Leban Village, Bengkalis Regency. The program integrates economic, social, environmental, and community welfare objectives. This research uses a qualitative evaluation based on a logic model and counterfactual approach. Twelve participants were purposively selected, including core group members, nearby beekeepers, and local leaders actively involved from 2021 to 2025. Data were collected through in-depth interviews, focus group discussions, field observations, and document reviews using semi-structured instruments. Thematic analysis was conducted within the frameworks of the logic model, logframe, and sustainable livelihood approaches. The results show improvements in income, production capacity, and social networking; environmental conservation across 67 hectares of peatland; and reduced youth migration through ecotourism. The program also demonstrated cost-efficiency, institutional strengthening, and enhanced market competitiveness through product diversification and branding. Based on these findings, the program is evaluated as successful and effective as a contextual and sustainability-oriented social investment model. The implications highlight the relevance of this approach for impactful CSR policy design, sustainable rural development strategies, and participatory community-based conservation.

Keywords

Social Investment; Community Empowerment; Beekeepers; Corporate Social Responsibility

Full Text:

PDF

References

Alkire, S., Roche, J.M., & Vaz, A. (2015). Oxford Review of Economic Policy, 31(3–4), 469–490.

Alkire, S., Roche, J. M., & Vaz, A. (2017). Changes Over Time in Multidimensional Poverty: Methodology and Results for 34 Countries. World Development, 94, 232–249. https://doi.org/10.1016/j.worlddev.2017.01.011

Arifin, M., & Nurhasanah, S. (2022). Konservasi Berbasis Pemanfaatan Lestari: Studi Kasus Ekowisata Hutan Gambut. Jurnal Ekologi Hutan Tropis, 10(2), 134–145.

Bappenas. (2020). Rencana Pembangunan Jangka Menengah Nasional (RPJMN) 2020–2024. Jakarta: Kementerian PPN.

Gibson, K. (2020). Ecological Economics, 106884.

Herlina, F., & Astuti, S. J. W. (2024). Efektivitas Program Pemerintah Desa dalam Pengembangan Eduwisata. Jurnal Inovasi Sektor Publik, 3(3), 40–51.

Ilianti, A., Susilo, A., & Wulandari, R. (2024). Implementation of Community Empowerment Through the PSBI Bank Indonesia CSR Program. Edukasi: Jurnal Pendidikan dan Pengajaran, 15(1), 45-60. https://doi.org/10.15294/edukasi.v15i1.6656

Kementerian Desa PDTT. (2020). Panduan Pengembangan Desa Wisata Berbasis Potensi Lokal. Jakarta: Kemendesa.

Kementerian Lingkungan Hidup dan Kehutanan Republik Indonesia. (2016). Peraturan Menteri LHK Nomor P.84/MENLHK/SETJEN/KUM.1/10/2016 tentang Kemitraan Konservasi.

Kementerian Lingkungan Hidup – Badan Pengendalian Lingkungan Hidup. (2024). Sosialisasi Kriteria Aspek Eco-Inovasi, SROI, dan Green Leadearship PROPER 2024. Diakses pada 15 Mei 2024 dari https://www.youtube.com/watch?v=69ZeUvmoFY&t=1464s

Kurniawan, R., & Yustriawan, M. (2023). Investasi Sosial Berbasis Madu dalam Mendukung Kesejahteraan Komunitas: Studi Kasus Program TAMU SARAH. Jurnal Pembangunan Berkelanjutan, 9(1), 78-92.

Luo, X., & Bhattacharya, C.B. (2006). Journal of Marketing, 70(4), 1–18.

Matoati, R., Praningrum., Puspita, P., Rosyadi, I. (2023). Analisis Social Return on Investment (SROI) UMKM Kripik Jamur Tiram Desa Talang Kering melalui Program Tanggung Jawab Sosial (TJSL) PT. PLN Sumbagsel. Jurnal Manajemen dan Organisasi, 14(1), 89-98.

Maulana, T., & Rachmat, D. (2023). Partisipasi Komunitas dalam Program Konservasi Berbasis Usaha Mikro. Jurnal Pembangunan Wilayah dan Kebijakan Publik, 15(1).

Patton, M. Q. (2002). Qualitative Research & Evaluation Methods (3rd ed.). Sage Publications.

Pérez-Cirera, V., López-Corona, O., Teruel, G., Reyes, M., & García-Teruel, A. (2017). Incorporating the Environmental Dimension into Multidimensional Poverty Measurement: An Initial Proposition. arXiv preprint arXiv:1701.04530. https://arxiv.org/abs/1701.04530

Porter, M. E., & Kramer, M. R. (2011). Creating shared value: How to reinvent capitalism—and unleash a wave of innovation and growth. Harvard Business Review, 89(1/2), 62–77.

Purnamawati, I. G. A., Yuniarta, G. A., & Herliyani, E. (2021). Strategi produk pertanian lokal untuk meningkatkan ketahanan di era adaptasi baru. Ekuitas: Jurnal Pendidikan Ekonomi, 9(1), 18–26. https://doi.org/10.23887/ekuitas.v9i1.32918

Ramadhan, A., Susilo, H., & Lestari, F. (2022). Efektivitas Pengawasan Partisipatif dalam Pencegahan Kebakaran Lahan. Jurnal Kebijakan Lingkungan, 8(1), 21–35.

Republik Indonesia. (2007). Undang-Undang Republik Indonesia Nomor 40 Tahun 2007 tentang Perseroan Terbatas. Lembaran Negara Republik Indonesia Tahun 2007 Nomor 106, Tambahan Lembaran Negara Nomor 4746.

Rogers, P. J. (2008). Using Programme Theory to Evaluate Complicated and Complex Aspects of Interventions. Evaluation, 14(1), 29-48.

Sari, P. D., & Yustina, E. (2021). Model Kelembagaan Lokal untuk Perlindungan Hutan Gambut di Riau. Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan, 11(3), 188–198.

Strasser, T., de Kraker, J., & Kemp, R. (2019). Developing the transformative capacity of social innovation through learning: A conceptual framework and research agenda for the roles of network leadership.

Strasser, T., de Kraker, J., & Kemp, R. (2022). Network Leadership for Transformative Capacity Development: Roles, Practices and Challenges. Global Sustainability, 5, e11. https://doi.org/10.1017/sus.2022.6

Suarta, G., Dananjaya, I. G. A. N., & Melati, N. P. Y. (2022). Impact of Pertamina CSR on Community Interest for Turtle Conservation on the Island of Serangan. Majalah Ilmiah Peternakan, 25(3), 78–86. https://doi.org/10.24843/MIP.2022.V25.i03.p09

Sugiyono. (2019). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Bandung: Alfabeta.

Valentinov, V., Hielscher, S., & Pies, I. (2019). World Development, 120, 171–180.

Wahyuni, N., & Permadi, D. B. (2021). Kontrafaktual dalam Analisis Risiko Kebakaran Gambut: Pendekatan Studi Kasus. Jurnal Kebijakan Kehutanan Indonesia, 12(2), 75–86.

Wang, X., & Bian, W. (2022). Analyzing the Role of Corporate Social Responsibility for Sustainable Environmental Performance: Mediating Roles of Environmental Strategy and Environmental Outcomes. Frontiers in Psychology, 13, 906610. https://doi.org/10.3389/fpsyg.2022.906610

Weiss, C. H. (1995). Nothing as practical as good theory: Exploring theory‐based evaluation for comprehensive community initiatives for children and families. In J. P. Connell, A. C. Kubisch, L. B. Schorr, & C. H. Weiss (Eds.), New Approaches to Evaluating Community Initiatives (pp. 65–92). Aspen Institute.

W.K. Kellogg Foundation. (2004). Logic Model Development Guide

Yasir, Y., Nurjanah, & Samsir. (2023). Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands. Anuário do Instituto de Geociências, 46(1), 13–25. https://doi.org/10.11137/1982-3908_2023_46_49559

Yuliasari, D. (2020). Peran Penyerbukan Lebah terhadap Ekosistem Tanaman Industri: Studi pada Hutan Akasia Sumatera. Jurnal Biologi Tropika, 17(1), 47–56.

Zolnowski, A., Weiß, C., & Bohmann, T. (2020). Journal of Cleaner Production.

DOI: http://dx.doi.org/10.31258/jkp.v16i2.8781

Refbacks

There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.