The Value of Corporate Social Investment Benefits in Empowering Honey Beekeeping Communities in Tanjung Leban Village

Nurfajrian Ahmad Fikri; Stefani Sinaga; Iswandi Iswandi

doi:10.31258/jkp.v16i2.8781

The Value of Corporate Social Investment Benefits in Empowering Honey Beekeeping Communities in Tanjung Leban Village

Nurfajrian Ahmad Fikri, Stefani Sinaga, Iswandi Iswandi

Abstract

This study aims to evaluate the impact of the corporate social investment program implemented by PT Kilang Pertamina Internasional (KPI) Refinery Unit II Sungai Pakning in empowering honey bee farmers in Tanjung Leban Village, Bengkalis Regency, Riau Province. Using a qualitative evaluation method based on the logic model and logical framework analysis, the research assessed the multidimensional outcomes of the program, including economic, social, environmental, and welfare aspects. The findings reveal that the forest honey cultivation initiative significantly improved household income, strengthened institutional capacity, expanded inter-village social networks, and fostered a community-based conservation mechanism for peatland ecosystems. Moreover, the development of honey-based educational tourism (eduwisata) generated added economic value and raised public environmental awareness. By applying a shared value approach, this program exemplifies an effective, adaptive, and sustainable model of corporate social investment that aligns corporate interests with community development needs.

Keywords

Social Investment; Community Empowerment; Beekeepers; Corporate Social Responsibility

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DOI: http://dx.doi.org/10.31258/jkp.v16i2.8781

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